Digital transformation is revolutionizing entire industries and rapidly changing customer expectations; however, organizations are challenged to maximize its value. The reasons are often rooted in a lack of visibility and understanding of business processes. A McKinsey study found that many digital transformation projects have not moved “beyond the piloting phase and haven’t grown significantly since 2018.”

Today, it’s mission-critical for many organizations to have a comprehensive digital strategy in place that focuses on collecting and analyzing process-related data to optimize overall efficiency.​​

​​​Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.


Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology.

Digital solutions may enable – in addition to efficiency via automation – new types of innovation and creativity, rather than simply enhancing and supporting traditional methods.

In other words - Digital transformation is the cultural, organisational and operational change of an organization, industry or ecosystem through a smart integration of digital technologies, processes and competencies across all levels and functions in a staged and strategic way.
One aspect of digital transformation is the concept of 'going paperless' or reaching a 'digital business maturity' affecting both individual businesses and whole segments of society, such as government, mass communications, art,  health care, and science.

Digital transformation is imperative for all businesses, from the small to the enterprise.

That message comes through loud and clear from seemingly every keynote, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital.


Digital transformation is not just about disruption or technology. It’s about value, people, optimisation and the capability to rapidly adapt when such is needed through an intelligent use of technologies and information.


What's not clear to many business leaders is what digital transformation means.

Is it just a catchy way to say moving to the cloud?

What are the specific steps we need to take?

Do we need to design new jobs to help us create a framework for digital transformation, or hire a consulting service?

What parts of our business strategy need to change?

Is it really worth it?


Transformation requires an end-to-end mindset, a rethinking of ways to meet customer needs, seamless connection of work activities, and the ability to manage across silos going forward.


A process orientation is a natural fit with these needs. But many have found process management — horizontally, across silos, and focused on customers — difficult to reconcile with traditional hierarchical thinking.

As a result, this powerful concept has languished.

Without it, transformation is reduced to a series of incremental improvements — important and helpful, but not truly transformative.


The Digital Transformation Lab at the Irish Creative Training and Innovative Development Lab seeks to provide knowledge and skills on the following topics:


  • What is digital transformation?
  • Why does digital transformation matter?
  • How has the COVID-19 pandemic changed digital transformation?
  • What does a digital transformation framework look like?
  • What role does culture play in digital transformation?
  • What drives digital transformation?
  • What are the key trends in digital transformation in 2020?
  • How can I measure ROI on digital transformation?
  • How can I get started on digital transformation?
  • Where can I learn more?
  • Where I can get trained?


Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organisations to continually challenge the status quo, experiment, and get comfortable with failure.
Digital transformation efforts are ongoing and evolving, which can render traditional business value calculations and financial governance The Digital Transformation Lab at the Irish CT&ID C covers a wide range of services to individuals and organisations -  starting from skills development to general organisational transformation and digital transformation of products and services.